Landing Page Checklist

On the main edit page

• Does the internal name use the proper naming convention?
• Does the page title include relevant keywords and the company name (usually at the end)?
• Is the page URL short, sensible and does it contain relevant keywords?
• Is the form title short so that the title doesn't spill over two lines?
• Have you picked the right form (ideally use a smart form but without too many fields)?
• Does the form have a sensible action button (NOT 'Submit')
• Have you set up a redirect to a TY page?
• Test the redirect URL
• Have you added form submission notifications? Are they the right people?
• Have you added a suitable workflow? Note that the workflow first step should normally send the confirmation email.
• On the options tab, did you pick a campaign?
• On the options tab, did you enter a keyword-optimized meta description?
• Pictures and text
• Are there keyword-optimized Alt tags for all the images?
• Are images stored in the correct folder in HubSpot?
• Do images have keyword-optimized file names?
• Have you proofread the text on the form?
• Did you print it out and do the proofreading again? Really?
• Is there a compelling headline and subheading?
• When adding images, did you use the correct domain on the image chooser? (usually info.domain.com)

Completion and testing

• Preview the page using all the different formats - does it make sense on a mobile/tablet?
• Did you click 'Update' so that changes are actually saved?
• Test the form in an anonymous browser window for that box-fresh experience.
• Did you get the email?
• Did you get the TY page?

Thank you page HubSpot checklist

On the main edit page

• Does the internal name use the proper naming convention? E.g., “TY - Main Campaign”
• Does the page title include relevant keywords and the company name (usually at the end)?
• Is it different from the matching LP (don’t duplicate page titles)
• Is the page URL short, sensible and does it contain relevant keywords?
• Is it different from the matching LP (don’t duplicate URLs)
• On the options tab, did you enter a keyword-optimized meta description?
• Is it different from the matching LP (don’t duplicate meta descriptions)
• On the options tab, did you pick a campaign?

Social media buttons

• Did you add a link to the LP (not the TY page – we want to capture new leads from shares)
• Did you add the offer image to the Pinterest button?
• Pictures and text
• Are there keyword-optimized Alt tags for all the images?
• Are images stored in the correct folder in HubSpot?
• Does the cover image also link to the file?
• Is the download link underlined like a proper hyperlink? (Some templates don’t do this automatically)
• Do images have keyword-optimized file names?
• Have you proofread the text on the form?
• Did you print it out and do the proofreading again? Really?
• When adding images, did you use the correct domain on the image chooser? (usually info.domain.tld)

Completion and testing

• Preview the page using all the different formats - does it make sense on a mobile / tablet?
• Did you click 'Update' so that changes are actually saved?
• Test the form in an anonymous browser window for that box-fresh experience.
• When you click on the link and image do you get the PDF?
• Did you click on all the social media buttons and get the right thing?
• Check the text that appears in social media posts eg the Twitter and LinkedIn posts generated by these buttons
• Did you click on all the secondary links and CTAs and menu options and get the right pages?